An AEO agency helps your business get recommended by AI tools through three main services: making your website AI-readable with structured data, building your authority through media and podcast placements, and optimising your content to answer the questions AI pulls its responses from.

What is an AEO agency and how is it different from an SEO agency?

An SEO agency focuses on helping your website rank higher in Google's traditional search results. They work on keywords, backlinks, technical page performance, and content that matches search queries. The goal is to appear in the list of results when someone searches on Google.

An AEO agency focuses on something different: making your business visible and trustworthy to AI tools that generate direct answers rather than lists of links. When someone asks ChatGPT to recommend a financial planner, a healthcare consultant, or a business attorney, an AEO agency is working to make sure your name is in that recommendation.

The two disciplines overlap in some areas, particularly around content quality and E-E-A-T signals. But an AEO agency brings a specific set of services and expertise that most traditional SEO agencies are not set up to deliver. The strategies are genuinely different, and the results they produce are measured differently too.

The 3 core AEO agency services that actually move the needle

Every reputable AEO agency will have its own packaging and terminology, but underneath the branding, three services form the foundation of any real AI visibility strategy. Here is what each one involves and why it matters.




1.AI-optimised website build and structured data setup



This is where every AEO engagement starts. Before AI tools can recommend your business, they need to be able to read and understand your website clearly. Most professional websites were built for human visitors and are essentially invisible to AI systems because they lack the technical labeling that AI tools depend on.



  • Full schema markup installation across homepage, about page, service pages, and blog content

  • Content restructuring to lead with direct answers rather than promotional language

  • FAQ sections added to every key page with FAQ schema markup applied

  • Author authority markup connecting named professionals to their credentials

  • Technical health audit to confirm all pages are fully crawlable and indexed






2. Media feature placement and digital authority building



Having a well-structured website is necessary but not sufficient on its own. AI tools do not just look at your website. They look at everything the web has said about you. If your business only appears on its own pages, AI has very little reason to recommend you over someone who has been featured in credible publications, quoted by established outlets, or mentioned across multiple trusted sources..



  • Identification of the highest-impact media targets for your specific profession and niche

  • Press outreach and placement in relevant publications including business and trade media

  • Podcast guest booking campaign across shows with indexed episode pages and transcripts

  • Digital PR strategy to generate consistent third-party citations over time

  • Knowledge graph and brand entity optimization so AI systems recognize and retain your brand






3.Ongoing content strategy and AI visibility monitoring



AEO is not a one-time project. AI tools update their understanding of the web continuously, and a business that publishes consistently, earns new citations regularly, and monitors how it is being represented in AI answers will outperform one that sets things up once and walks away.



  • Monthly content plan built around real questions your clients ask AI tools

  • Regular publishing schedule of expert-attributed, FAQ-rich content

  • Monthly AI citation monitoring across ChatGPT, Perplexity, and Google AI Overviews

  • Competitor AI visibility analysis showing where others are appearing and why

  • Strategy adjustments based on which content formats and topics are driving AI citations




What results should you expect from an AEO agency?

This is one of the most common and reasonable questions professionals ask before investing in AEO services. The honest answer is that AEO results build over time rather than appearing overnight, and any agency that promises specific ChatGPT rankings within a week is not being truthful with you. AI authority is built the same way human authority is built: through consistent, credible, third-party recognition over months.

Here is a realistic picture of what a well-executed AEO program typically delivers:


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